Blog Archives

Social Zombieism – not really dead, but for sure not part of the living either

We’ve seen it before — many times — people start social media initiatives with good intentions, but a large number of them die out due to lack of engagement and participation, among other things. Blogs, wikis, communities — you name

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Posted in Adoption, Barriers and challenges, Culture, Platform and tools, Policy

Social Business Policy

I do not think it’s possible to put a date to when social business became a ‘real’ term in Grundfos. The first official company blog was perhaps done by my colleague Andreas Kolind back in 2008, and the first social

Posted in Business value, Culture, Policy

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